Meet the team

Managing Partner

Andy’s approach combines a relentless focus on the commercials with a flair for crafting and articulating high-level strategy. After a career in consulting and industry he now acts as a problem solver for leaders looking to grow their businesses. Prior to this he held a variety of roles at Whitbread; helping to grow Premier Inn’s fledgling digital strategy team into a key profit-engine and taking the brand into Germany. Earlier in his career Andy developed his passion for using data to drive outcomes as a management consultant at Gallup.

Senior Consultant

Jafar has most recently worked across retail, hospitality, and eCommerce, helping businesses improve commercial performance and make better pricing decisions through advisory work. Previously he's held senior roles at well established brands as well as fast growing technology product businesses, combining data-led analysis with a practical understanding of how pricing and customer value connect in real-world settings.

Data Science Lead

Kush turns messy data into decision-ready insights. He pairs rigorous data fundamentals with clear business framing, building pipelines and tools that turn data into actionable insights. Kush has previously designed and built bayesian and causal inference models for a range of commercial problems - price elasticity, demand forecasting, marketing effectiveness - that leaders can use to inform pricing, plan growth and allocate spend with confidence. Prior to consulting, Kush held analytics roles at Deliveroo, Farfetch and Barclays.

Senior Consultant

A seasoned, analytically-sharp pricing leader with a proven track record in complex, fast-paced environments. An expert in driving commercial transformation in private equity-backed organisations, recognised for optimising revenue streams and implementing innovative solutions that consistently exceed market expectations. Expert in converting strategic vision into tangible results through data-driven insights and collaborative leadership.

Senior Consultant

Senior Consultant – People Specialist

With nearly 30 years of recruitment experience, Darren has partnered with leading organisations to deliver large-scale digital transformation and ecommerce programmes. He now helps consultancies turn strategy into action by building high-performing internal teams for their clients once programmes are underway. Darren ensures strategies are not only designed but successfully executed, driving lasting impact for both consultancies and their clients.